Inclusive Marketing | Behind the Scenes of the Google Pixel 6 Campaign with Simu Liu

For the team behind the Canadian launch of the Pixel 6, Google’s most inclusive phone ever, it was important to create a marketing campaign that genuinely reflected that inclusivity. Starring Marvel superhero Simu Liu, and focusing on the Pixel’s Live Translate feature, the ad reflects Google’s concerted effort to create authentic, inclusive marketing — in fact, it was Canada’s first national campaign shot entirely in Mandarin. Pulling it off required collaboration on every level, including the Google team, partner agency Cossette, Director Peter Huang, and Simu Liu himself (along with his parents). In this video, hear from Laura Pearce, Head of Google Marketing Canada, and Director Peter Huang on how to create a great inclusive marketing campaign, and the power it has to authentically reach audiences.

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